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Fashion Jewellery - The New Look

For centuries, gold and diamond have symbolized power, mystique, magic and love. Jewellery was an important accessory for both men and women in ancient times too, and was high on the list of priorities, immediately after food and shelter. The emphasis remains, although the medium has changed.

Fashion jewellery is 'in' again! Steel rings and chains, oxidised trinkets, Rudraksha and coloured beads.wooden beads, stone pendants, pretty bead necklaces, silver anklets, large bangles in bone and plastic, bronze and copper chains, rudraksha lockets, pendants of pebbles are all available in vibrant colours. Today, these fancy items are very popular, especially with the younger generation. People enjoy wearing fashion jewellery for many reasons, like its low cost, weightlessness, vast range and the modern look. And now the trend is to affix them on to garments like kurtas, dupattas, skirts and jeans. They look stunning - quite out of the ordinary!

It's not an uncommon sight seeing young people making a bee hive to fancy Affix these on to your garments!stores looking for unique designs. Ear studs, bracelets, rings, chains are popular not only with young ladies; boys too go for them in a big way. Students seem to prefer stone-studded jewellery, black/ white metal and oxidised metal. The types of material used in the making of this jewellery is amazing - bone, shell, plastic, metal, leather, pebbles, semi precious stones and just about anything that can add novelty to the creation.

Fashion jewellery on the streets.Why has fashion jewellery become so popular? Many people think the credit goes to film stars. Mohammad Zubiulla, the owner of a fancy jewellery store in Shrungar Complex on M G Road, recollects that customers, while they make their purchases, often discuss the costume jewellery worn by models and film stars. He is sure that the buying is influenced by these icons.

Hawkers as well as fancy stores on Commercial Street and Brigade Road stock some very unusual pieces of fashion jewellery. You will also find them at shopping complexes like Devatha Plaza and Shrungar Complex.

Go for that wild, gypsy look and join the bandwagon of the fashion makers!

Photographs and Text by Aditi Kumar