Jet Airways (India's No: 1 private airline) and
its Chairman Naresh Goyal, have been in the news
lately. The airline in its 9th year of exsistence,
has captured 42% of the domestic
market share. It is the only airline in India
to be making profits. Jet Airways profit for the
year ending 31st March 2001 was Rs 12.5 crores
compared to Indian Airlines loss of Rs. 177 crores.
Even though Jet Airways has only 33 aircraft (when
compared to Indian Airlines 57) it has more number
of flights per day (215 when compared to Indian
Airlines 208). The average age of a Jet Airways
aircraft is only 2.8 years when compared to Indian
Airlines 13 years!
Naresh Goyal, a B.Com graduate and a "travel
agent turned entrepreneur" from Patiala is
considered to be a tough man who gives lot of
importance to minute details. He believes in the
fact that a satisfied customer is the best defense
against the threat of new entrants.
Jet Airways gives a lot of importance to service
and more so for the business
class passengers. For Frequent Flyers, they have
a separate programme called Jet Privilege for
members who have the option of not only tele-checking
3 hours before the flight but also has many other
attractive services including the corporate business
lounges which are available at all major airports
in India. It gives the passengers time to relax,
have some refreshments, catch up with work and
also surf the net through the internet terminals
provided at the lounges.
The flight attendants on the flight are all young
(less than half the age of the Indian Airlines
air hostess). They have been through rigorous
training on personal grooming and etiquette (smallest
details of nail polish and deodorants are regulated).
Last month, Jet Airways introduced an in-flight
mail order shopping catalogue which one can use
to send a gift to their near and dear ones.
Jet Airways in its 9th year of operation welcomed
its 25 millionth passenger in the month of June
Today Jet Airways flies 17,000 passengers everyday
and makes sure
that all passengers on a long flight are pampered
with an ever-smiling crew, cold towels and three
course meals. Some of its regular flyers even
get surprise complimentary upgrades from economy
to business class once in a while.
Now that Indian Airlines is flying to some of
the neighboring countries and doing well in that
sector, Jet Airways has also applied for permission
to fly to those countries - such as Singapore,
Dubai and Bangkok.
In fact Jet's spectacular success was ensured
by Indian Airlines itself and all those private
airlines that have come and then faded away, except
for Sahara. Now that Indian Airlines is awaiting
a buyer and if it happens, Jet Airways will face
a worthy opponent!
Source : Business Today & others.
Also if Jet Airways gets into the International
arena, they have to face stiff competition from
the International biggies like Singapore Airlines,
Cathay Pacific, British Airways, etc.