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Home > City Resources > Food & Dining > Tasty Bite Eatables
 
 
 
Tasty Bite Eatables  


The company manufactures natural, fully cooked, ready-to-eat entrees, curry sauces and intermediary pastes

Yummy product rangeTasty Bite Eatables Ltd (TBEL), is a 13 year old company having state of the art facility to manufacture ready-to-serve Indian entrees. The products were launched in India as well as US, the Middle East and Russian markets. But as the products and the concept itself was way ahead of it's times, the company did badly in all the markets. Meanwhile the company changed hands to move to Pepsi and later to HLL and finally Preferred Brands International (PBI). PBI undertook major restructuring operation both at the plant and the market place in order to create competencies for global markets.

According to the present President of the Company Ravi Nigam the reason for the Company not doing too well in the beginning was the existing negative perceptions in the mind of the people about processed foods. TBEL’s turnaround story is nothing less than extraordinary.

Display of ProductsUnder the able guidance of PBI the company got out of BIFR in 1998 and in 1999 the company declared profits for the first time ever. The rest, as they say is history.

Today it is the largest Indian food brand in the US and it has significant presence in Europe, Japan, Canada and Australia too.  According to Nigam, the US has been its mainstay with 75% of the companies products being exported to that region.

The company with its state-of-the-art factory at Bhandgaon near Pune manufactures fully cooked, ready-to-eat entrees, curry sauces and intermediary pastes. The unique features of Tasty Bite's entrees are: they are all natural, have a shelf life of 18 months, don't require refrigeration and are fully cooked and ready-to-eat. The secret behind these features is the unique 'Retort' packaging technology developed by NASA, which keeps food as fresh as the day it was packed.

Tasty Bite has ambitious plans for the Indian market, the coming months will see the launch of Tasty Bite's products in 32 cities across India. This growth will be supported by many new product launches during the year. Tasty Bite is on the way of becoming a truly national brand.

The company has done a soft launch of its products in the country but has limited this to the A category stores only. The company is also planning to take its products to Australia, South Africa and the Gulf States.

Address: R4 Kohinoor Estate, Near Kamal Nayan Bajaj Udyan, Mumbai-Pune Road, Pune - 411 003.
Phone:
582 0185
URL: www.tastybite.com

By Rahul Surkund
Photo Courtesy: Tasty Bite Eatables Pvt Ltd.


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