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Home > City Resources > Food & Dining > Pravin Masalewale
 
 
 
Pravin Masalewale

Manufacturers of a variety of spices and lip-smacking pickles.

The product range There is nothing stylish about the name. To dismiss it off summarily as yet another spice making unit would be unfair assessment of this highly reputed company based in the city. Pravin Masale is no small player and by no stretch of imagination an 'also ran'. Part of the Chordia Group of companies, it is known for its range of authentic spice curry pastes, pickles, relishes, spices, instant mixes, snack food & sauces made with time tested recipes and expertise proven over years of successful operations in India.

Mr. Chordia started the business in 1961 in Pune on a very small scale and gradually rose to become the leader in the business of manufacturing pickles. With factories located at prime industrial locations like Shirval, Satara & Yavat in Maharashtra and even Kanchipooram in Chennai, Pravin Masale is slowly but steadily making its presence felt not just in the State but nationally too.

Cannot help but drool. Mr. Pradeep Chordia is a hands-on leader, a food technologist by profession, he believes in innovations. It is on account of his progressive attitude that the company was able to revolutionise the pickle industry in India. From Pravin Masale one can expect freshly ground spices, garden fresh vegetables and fruits specially handpicked, processed and blended in modern automatic plants and an assurance of a clean and hygienic product, that has the original flavour and crunchiness intact besides consistency in quality.

The manufacturing unit, which has an ISO 9002 certification, is semi-automised and utmost care is taken to keep it clean and hygienic. Pravin Masale is also well known for its innovative packaging like the Standy Pouch. The R&D division makes sure only the best fruits and vegetables make it to the grade. The company has its own transport facility, which helps the company to get goods from any part of the country in good condition. Lentils and grams carefully selected are literally put through the grind to get just the right taste, a distinctive flavour that's become an addiction among millions of consumers.

Adding the traditional touch. Pravin has a lot of firsts to its credit like the ISO 9002 certified manufacturing plant; the introduction of the standy pouch and soon to be launched is "Branded Jaggery" with plans to export the product.

Pravin pickles can be preserved for months, buts that's if they remain to be preserved.

Address : Chordia Food Products Ltd., 55 Hadapsar Industrial Estate, Off Solapur Road, Pune - 411 013. Tel.:6815620, 6870411. Fax : 6814282. E-mail : chordia@wmi.co.in.
URL - www.chordia.com

Prasad Hiranwar

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