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Dhariwal Electricals

Creating a stylish range of electrical switches

The product range from Dhariwal Electricals The well-known Manikchand Group has diversified activities ranging from tobacco products to wind farming. Now they are also active in construction and electrical accessories. The group is set to do a turnover of Rs. 2000 crores by the year 2003. Dhariwal (Chairman, Manikchand Group) believes in creating his own market share instead of grabbing the competitor's market share.

Dhariwal Electricals Pvt. Ltd. was formed to manufacture & market the 'Millennium Electrical' accessories under the brand name of Manikchand. The company aims to provide value addition to aesthetics in interior décor by means of their products to make the house a 'happy home'.

The range of electrical switches and accessories has unique features, but has been priced competitively with modular switches of other brands. The technology used in the product is patented and is indigenously developed by the in-house R&D team.

The electrical accessories industry in India is about Rs.1600 crore in size and is growing at 10% every year. The company visualises that 5-6 major companies will consolidate and grab 70% of the market share in future.

Some of the unique features of Manikchand switches and accessories:

  • Switches are of ULVO94 certified polycarbonate material, which ensures highest safety. They are elegant as their screws are from the backside and can be fixed on any mounting i.e. modular plates, wooden boards or acrylic sheets. A mechanical method is used instead of the commonly used latches.
  • Silver is mounted on the base material to improve conductivity, thereby reducing heat.
  • Plug-pins are solid, hence no effect of hollowness.
  • Fan regulators with elegant designer knobs maintain constant speed even if voltage varies from 180-270 volts.
  • Ceiling roses are provided with latches instead of threads, which helps you fix it easily.
  • The unbreakable lamp holders are molded in one piece with no brass ring.
  • The sparkless socket with silver plated contacts gives a perfect grip.

Prasad Hiranwar
Pic Courtesy: Dhariwal Electrical Pvt. Ltd.

 

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