graduates from India's premier Design Institution,
National Institute of Design, Ahmedabad (NID)
established Elephant Design in Pune soon
after their graduation in 1989. Today they have
grown from 5 young designers to a team of 50 designers,
engineers, artists, programmers and project managers
The firm believes in teamwork. Each project is
assigned to a team of diverse but relevant professionals.
This team is responsible for the project right
from ideas to final delivery and feedback stage.
The firm works in an environment where instincts
and strong opinions find expression in non-hierarchical
freedom. It believes you have to be passionate
about what you do and also about what you do not
firm is a multi disciplinary design office that
strongly believes in convergence of disciplines,
skills and talents. The objective of the firm
is to add positive value to the experience of
the consumer. Anything the firm creates, proposes,
makes or innovates has to be meaningful, precise
and positively impactful.
"It is very exciting to work with the
best minds in the industry," says the
design consultancy's director Sudhir Sharma.
"It's also a learning experience on how the
industry will look in the new millennium."
Design, which earlier conceived and set up the
Bajaj Auto pavilion at Auto Expo 1998, has not
only retained the country's premier two-and three-
wheeler manufacturer's account but added more
feathers to its cap with the accounts of the biggest
carmaker and a leading engineering group in automobile
forgings, hydraulic brakes, and other components.
The Auto Expo motor show, organized by the Confederation
of Indian Industry, was held in New Delhi in January
2000. The firm bagged contracts to
set up the exhibits for three biggies in India's
automobile industry - Maruti Udyog, Bajaj Auto
and the Kalyani Group - for the AutoExpo 2000.
Address : Elephant Design Pvt Ltd,
13 Kumar Srusti, Survey No.1 NDA Pashan Rd,
Phone: 9251055, 9251059
By Rahul Surkund
Photo Courtesy- Elephant Design Pvt Ltd