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Business Development Bureau:  

Researches for the right answers

Mr.R.V.KrishnanHave you heard of a Market Research company that also has a Social Research Division?  Pune based Business Development Bureau does. It was founded by R V Krishnan, a Chemical Engineer in 1984. Mr. Krishnan spent the initial years of his career marketing chemical equipment in India and the UK.

Says Krishnan, on his decision to return to India and start his own company, " I was looking after the European and Middle East Markets based out of London. In 1989, I returned to India with the intention of setting up my own business research company, because I firmly believed that business research was not being handled well."  Once the decision was made, Krishnan returned to Pune, bought a large Bungalow on Nagar Road, close to Wagholi, and the company began operations on 1’st July 1989.

The last 12 years or so of operations has witnessed tremendous growth in the company. From a small three-man team, the company has grown to 50 full time associates and several part time executives who work as and when required. Today, it has its head office at Pune, regional office in Mumbai and associates in the UK and Singapore

Underlying the reasons for the success of the company, Krishnan averred that it was sincerity and intelligent hard work that had set them apart from run of the mill researchers. This in turn has won them the respect of clients who have rewarded them with challenging and innovative assignments.

The company has four basic areas of research:

Customer Market Research - Here companies are helped to identify new areas of opportunity. Foreign collaborators for industrial products are identified and\or techno-economic feasibility studies are carried out for clients.

Consumer Durable Market research - Companies that wish to launch a new product can approach the bureau for a feasibility study. The organisation helps it find the target audience, the price it should sell it and the areas where the product would be more saleable than others.

Customer Delight Cell has been the experimental division of the company, which aims at providing upgraded reports as frequently as the customer desires, at a fraction of the original cost. It also offers to renew or upgrade any research that a client may have carried out in the past ten years.

Social Research Division- A unique wing that was set up this February. One project that the company
is working on is "The perception of the people of Pune about the Pune Municipal Corporation."

The company has assigned thirty people on the job and Krishnan promises that once the study is completed, the people of Pune will have something to talk about.

To know more about this organization, contact the following address:

BDB House, Nagar Road, Kharadi, Pune 411 014. Phone -701 0321

By Rahul Surkund.
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